Work Experience

Over a decade of experience in web design, development, e-commerce, and video production, with deep expertise in the Australian market and consumer psychology.

Current Role

Marketing (Web Design & Development Specialist)

The Motley Fool Australia
2020 - Present
Sydney, Australia

Leading visual design, front-end development, and video production for Australia's premier investment education platform, focusing on conversion optimization and user experience tailored for Australian investors.

Key Responsibilities:

  • •Visual Design: Creating engaging reports, web pages, and videos with focus on Australian cultural context and reading levels
  • •Front-End Development: Converting designs into responsive HTML/CSS for WordPress with performance optimization
  • •Video Production: Producing educational content tailored for Australian demographics and viewing preferences

Key Achievements:

  • •Consistently hit monthly production targets while maintaining high quality standards
  • •Implemented workflow optimizations that improved team productivity by 30%
Visual DesignHTML/CSS/JSWordPressVideo Production+2 more
Previous Experience

Head of E-commerce

Previous E-commerce Companies
2015 - 2020
Australia

Led e-commerce operations and digital strategy for multiple Australian retailers, Specialising in Shopify implementations and conversion rate optimization.

Key Responsibilities:

  • •Strategic planning and execution of e-commerce initiatives
  • •Team leadership and cross-functional collaboration
  • •Shopify platform expertise and custom development

Key Achievements:

  • •Increased average conversion rates by 45% across multiple stores
  • •Led successful platform migrations with minimal downtime
E-commerce StrategyShopifyTeam LeadershipDigital Marketing+1 more

Skills & Expertise

Design

Visual DesignUX/UI DesignCanvaAdobe Creative SuiteBranding

Development

HTML/CSS/JSReact/Next.jsWordPressShopifyPerformance Optimization

Video Production

Video EditingMotion GraphicsAfter EffectsPremiere ProStorytelling

Analytics & CRO

Google AnalyticsCrazyEggA/B TestingConversion OptimizationUser Research

E-commerce

Shopify ExpertE-commerce StrategyAustralian MarketPayment SystemsInventory Management