Take a look at my projects below and hit me up if you'd like to work together.
Marketing: Visual design, front-end dev, and video for Australia’s premier investment education platform.
Project Management and Shopify theme development for global lifestyle brand.
Lost Geometry is a lifestyle brand focused on creating meaningful, sustainable products and art that inspire personal growth, creativity, and positive change.
Seek & Settle is a project aimed at helping individuals align their daily actions with their core values through a series of reflective practices and tools.
Head of platforms & eCommerce PM across strategy, design, and front-end development.
eCommerce strategy and development for Australia’s largest online pool equipment retailer.
Front-end development for a high-traffic Shopify store with rapid iteration cycles.
Front-end development for Mediasphere’s eLearning product and client customizations.
Design and development for WordPress themes in golf & club management space.
I handle both design and development. No handover delays or miscommunication. Projects move faster with fewer revisions. My e-commerce background ensures designs are both attractive and technically sound from day one.
I focus on metrics that grow your business. At Motley Fool Australia, I use CrazyEgg and Google Analytics to find and fix conversion blockers. My data-driven approach has significantly boosted member sign-ups and sales through targeted page optimisations.
I create fast sites that last. At HiSmile, I boosted PageSpeed scores from 60 to 98 while building a scalable codebase. My work combines speed optimisation with future-proof architecture: component-based design, user-friendly CMS interfaces, and clean, maintainable code.
I bring more than just web skills. My expertise spans video production, business strategy and creative direction. I've integrated AI tools into my workflow early - using them for coding assistance, image generation and content enhancement. This keeps me ahead of industry trends and ready for your evolving business needs.
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